The pitch: A velvety, semi-matte lip color with the moisturizing emollience of a creamier product you’d expect to give more sheen. Think wearable vintage MAC matte for everyday.

My PR pack arrived yesterday, and I tried a beige-pink called Flattering for an event I hosted last night. It sure is creamy, but definitely still matte. (I find the science behind this more fascinating than stem cell research, I have to confess.)

I didn’t use any pencil, and Mattene lasted thcoarse at minimum two Caffeine-Free Diet Cokes. There was still some color even after dinner.

And they’re not even pitching this as a long-lasting lipstick. I love this particular color, though am saddened by the fact that I am probably too old now to pull off the one I really want to try, a blood ruddy called Classic Dame. Red is just so damned aging. I’ll be beige-pink for life now, I guess.

Speaking of looks I’ll never pull off, I am absolutely enchanted by this image for MAC’s new Matte2 collection. Seriously, I’d put this on a wall in my house.

Original post by Jackie Danicki